Marketing Ying Yang iPhone Essay Example | Topics and Well Written Essays - 1000 words

Marketing Ying Yang iPhone - Essay practice sessionHence, it has a wider mart stern. This paper lead undertake to market the Ying Yang iPhone to sm completely business and separate prat segments. In doing this it leave address itself to the listed market aspects as well as the Ying Yang iPhone SWOT analysis. The Ying Yang iPhone result considerably, except not exclusively, target sm completely businesspersons and consumers who want to communicate and get entertained at the same time. shortly the market for this phone is relatively small because it is new in the market and is not available in all countries. The high cost of the phone is also another limiting factor to the market acuteness of this classy phone. However, its strengths and opportunities coupled with a good market plan allow en true that this product penetrates the market. The Ying Yang iPhone target segments will consist of small entrepreneurs, medical users, professionals, students, and other probable users. However, as technology advances and competition rises from other smart phones, there is need to increase demand and expand the target segments. To achieve this we will seek to differentiate the Ying Yang iPhone from other PDAs on the market as well as collaborating with self-aggrandizing cell phone service providers and large enterprise software firms (Maxwell et al Web). This will effectively sink the costs in trade and increase sales turnover. This will ensure that the phone is available in the market for corporations, entrepreneurs, and small business owners. By differentiating the product from other possible competitors, we will position and pull ahead the Ying Yang iPhone as a value-added and more convenient product for both personal and business use (Maxwell et al Web). In addition, we will package the phone in a beautiful pack for advertisement purposes. A full year warranty on the product will be given to attract more customers. We will use the iPhone business brand nam e for businesspeople in marketing Ying Yang iPhone (Maxwell et al Web). We will also diversify the product into different levels of affordability and for special seasons. This will ensure that a wide commit of Ying Yang iPhones is available and affordable. It will also serve the purpose of product-person attraction hence increasing sales. Regarding the pricing of the product, we will consider introducing the cheaper less advanced and the expensive more advanced Ying yang iPhone to accommodate the purchasing power of all consumers. However, in due time, we may consider lowering the price to quickly establish a market dominance that lacks now. In distributing the product, clear logistics are very important. We will focus on rollouts worldwide at all reputable retailers online and cellular phone providers. This will make sure that the product is available with all phone providers and online marketers. We will collaborate with major electronics retailers and Apple to provide product de monstrations in an eye-catching manner. We will additionally put a good number of products on display to lure customers. Consequently we will use the social media, E-mail marketing, Application updates, blog reviews, joining newsgroups and online forums to advertise the product (Maxwell et al Web). This is sure way of marketing the product to our online friends who will in turn market it to their friend, hence creating a marketing network that will promote the product sales. Press release on major